Hi, I’m Callie. I design websites that are as functional as they are beautiful.

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I grew up in South Carolina with a curiosity that always pushed me to explore what’s next. That curiosity took me into hospitality, where I earned my degree and built a career that let me travel the world. After years of adventure, I was ready to start a new path.

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That’s when I found web design. Working on a small marketing team, I discovered how much I loved learning about new industries, user experience, and design to create websites that truly work for people. For me, a great website isn’t just about looks. It’s about making a brand feel authentic and approachable online.

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And the name “Waffle”?
While living in Australia, I met my husband, Mateo. We started jokingly calling ourselves Hubbard & Waffle, a playful twist on “husband and wife.” The nickname stuck, and when it came time to name my brand, it felt right. He now officially goes by Potato. 

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My blog is written to give travel recommendations based on some of my favorite experiences while living in those cities. For any questions about traveling feel free to reach out on insta.