Hi, I’m Callie – I design websites that are as functional as they are beautiful.

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I grew up in South Carolina with a curiosity that always pushed me to explore what’s next. That curiosity took me into hospitality, where I earned my degree and built a career that let me travel the world. After years of adventure, I was ready to put down roots and channel my creativity into something new.

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That’s when I found web design. Working on a small marketing team, I discovered how much I loved blending strategy, user experience, and design to create websites that truly work for people. For me, a great website isn’t just about looks—it’s about making a brand feel alive and approachable online.

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And the name “Waffle”?
While living in Australia, I met my husband, Mateo. We started jokingly calling ourselves Hubbard & Waffle, a playful twist on “husband and wife.” The nickname stuck, and when it came time to name my brand, it felt right. Waffle captures the spirit I bring to my work: fun, approachable, and with a lot of personality.